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The World's Most Popular Social Networks, and Who Owns Them

Currently, there are over 4.5 billion people in the world who use at least one type of social network, or 57f total population.

Although social media's users are vast and diverse, just few companies own most of the world's most popular websites for social networking. Meta, the tech giant formerly known as Facebook has some of five used platforms.

This graphic highlights the biggest social networks across the globe in terms of their active monthly members (MAUs).

Note: We'll use terms like "social network" and "social platform" interchangeably to describe various platforms for video, messaging and image-sharing platforms that have social aspects built into them.

Top Social Platforms by Monthly Active Users

To assess each platform's MAUs We analyzed a variety of sources which include the most recent company SEC filings, as well as quarterly earnings announcements.

A majority of Meta's user base is derived from the most well-known platform, Facebook. The social media giant currently boasts approximately 2.9 billion MAUs across the globe.

Where in the world is the majority of Facebook users in the world? The biggest number of users on Facebook originates from India and has an audience of more than 350 million. The second largest number of users is that of the United States, with 193.9 million users. Indonesia comes in third place with 142.5 million.

But Facebook isn't the only giant social network in Meta's entire network of platforms. WhatsApp boasts around 2 billion MAUs and is the second-largest Meta platform and the third-largest social network in general.

Like Facebook however, a substantial portion of WhatsApp users reside in India which has around three hundred million people. Brazil is home to a substantial portion of WhatsApp users as well, with an audience size of more than 108 million.

The Billion Users Club

Meta is currently the most popular social network scene, boasting an overall total of 7.5 billion MAUs across all 4 of their platforms. But, other companies also hit the one billion MAU mark across all their platforms on the list.

After Meta, Tencent has the second-highest reach thanks to its three platforms: WeChat, Qzone WeChat, Qzone and QQ. Three of them, WeChat is currently the most used. On an average WeChat users are able to send approximately 45 billion SMS each day.

Third of the top three is Alphabet thanks to the single platform it operates on, YouTube. The platform was launched in 2005. video streaming platform currently has over 50 million content creators, who share approximately 500 hours of videos per minute.

In close proximity to Alphabet closely behind Alphabet is Bytedance, with a combined 1.6 billion users across Douyin as well as its global counterpart TikTok. Although the two apps have several similarities, they operate as distinct entities, each with distinct registration requirements, content policies and guidelines.

Global Social Networks? Not Always

Although social media platforms often transcend country borders It's important to note that the internet cannot completely be free from the restrictions and rules of our physical world.

Since the year 2009 Facebook was banned by China for not complying with regulations on censorship. Facebook was also blocked in Iran and Syria around the same time and has been blocked intermittently since.

In 2020 in 2020, the Trump administration attempted to pass an identical ban against TikTok, but the order was blocked by a federal judge and was later lifted by the Biden administration a year after.

In spite of various roadblocks and bans however, it's evident that social media platforms have seeped into the daily lives (and into the devices) of users across the world. As the number of internet users worldwide continues to grow, so too will the amount of people who use social media.

social media could be a place to have some amusement and share some photos or make new friends, and gain followers. The situation has changed entirely now and Inflact social media websites are where it all happens.

Social media platforms have become an integral to business marketing strategies. The new age of networking, both professional and personal involves social media. A presence on social media channels is very important nowadays. Businesses must be present where the people are. And everyone is on social media!

On this page, we will talk about the most well-known social media channels today and are here to remain. Find out if your preferred platform is on the most popular social media sites and then check out the top online platform that you could use. Maybe you'll find the inspiration to create your own social media websites too!

Here's a listing of the most popular social media platforms in the world and some fascinating information about each one of them.

#1. Facebook

Founded in 2004 by Mark Zuckerberg

Facebook is the largest and top social networking site around the globe. It is among the most used and possibly one of the first platforms to surpass the mark of 1 billion user accounts. Apart from connecting with your family and friends You can also advertise your business, brand and products on Facebook.

More than 65 million companies are using Facebook pages and more than six million advertisers are actively promoting their company on Facebook. The average time spent on Facebook every day is just 58 mins.

#2. YouTube

In 2005, Three former PayPal former employees Chad Hurley, Steve Chen, and Jawed Karim.

YouTube is the most well-known video-sharing social network that enables users to upload and share their videos, look at them, make comments on them and like them. This social networking platform is available to anyone around the world and it enables users to start a YouTube channel on which they can upload all of their personally recorded videos to showcase to followers and friends.

On average 300 hours of videos are uploaded each minute to YouTube and other social networks. The typical duration of a YouTube visit is about 40 minutes. Viewers spend an average of 1 hour per day on YouTube videos.

As an entrepreneur , you could offer YouTube an opportunity to compete with their money by creating a video streaming app of your own. The trick is to identify the holes in the platform that you can make.

#3. WhatsApp

In 2009, the company was founded through Brian Acton and Jan Koum who were former Yahoo! employees.

WhatsApp even after it was acquired by Facebook during 2014 is still operating as an autonomous entity. Users who sign up with an ordinary mobile number are able to communicate between each other through text messages or voice calls, video calls and also by sending videos and images.

In the average, 1 million people sign up on WhatsApp every day. More than 60 billion texts per day are sent using the app.

#4. Messenger

Based off of Facebook Chat the message platform was revamped and released in August 2011 by Mark Zuckerberg

Facebook Messenger is a standalone application that has significantly increased its capabilities. Facebook Messenger users can now exchange messages, send images, videos, and other documents, and respond to messages using messages with emoticons or stickers. Messenger can be used to facilitate chats in groups or for one-to-one communications and calls. Businesses can also benefit the benefits of Facebook Messenger by advertising, creating chatbots, sending newsletters.

More than 20 billion messages are sent between businesses and individuals each month. Messenger is the second most popular iOS application ever. More than 1.3 billion people are using Facebook Messenger each month.

Simply because instant messaging apps have been around for a while, it doesn't suggest that they are perfect. Are you frustrated by a lack of expectations regarding it? Create an instant messaging service of your own and offer something special to your users!

#5. Instagram

Founded in 2010 by Founders Kevin Systrom and Mike Krieger

Instagram was founded as a social network that was unique. platform to connect with friends. It was founded on sharing photos and videos. This photo sharing social networking app lets you capture the best moments in your lifeusing the camera of your phone or other camera, then transform them into works of art.

In the average, 95 million pictures are uploaded each day on Instagram. Since its beginning over 40 billion images have been uploaded to the platform. There are about 4.2 billion likes per day on Instagram.

#6. WeChat

The company was established in 2010 by Zhang Xiaolong; Developed by Tencent Holdings Limited in 2010

WeChat is a huge social media app in China. It's a comprehensive communication app for messaging and calling. It's a bit like WhatsApp It allows you connect with all your contacts. It's one of the most popular social media applications on Play store and IOS.

WeChat is the fifth most used app in the world. There are more than 250,000 users who use WeChat to get to the bus or metro station every minute in the first hour of the morning. Over 83 percent of WeChat customers use it as a app for work.

#7. Qzone

Founded by Ma Huateng in 2005

QZone is a Chinese-based social networking platform that allows users can create blogs, send images, listen to music and much more. This social media platform helps users in sharing pictures as well as videos, watching them as well as listening to music, writing blogs and maintaining diaries. It also allows you to choose the accessories and customize the look as well as feel QZone websites. Qzone is among more active groups in sector. Qzone has transformed to the largest social network open platform.

User can create almost up to 1000 albums in QZone. Each album can have the capacity to hold 10000 photos. Users can also add games from the Application Center to their homepage and can even play with other friends in Qzone.

#8. Tumblr

Created by David Karp in 2007

Tumblr which is especially popular with adolescents and teens, is a microblogging platform that allows users to post text, photos, links, videos, and more. It gives users the option of customizing nearly everything. Over the course of its 12 years Tumblr has been through a variety of transformations, acquisitions, as well as adjustments.

Tumblr boasts an impressive 166 billion published posts. There are around 7.2 million new blogs being created every per month Tumblr.

#9. Twitter

Established on the shoulders of Jack Dorsey, Noah Glass, Biz Stone, Evan Williams in the year 2006.

Twitter is a popular social networking platform that lets users post and interact with 280-character messages called Tweets. It's available in a mobile application and a desktop version. Since its launch, it's grown to much more than a social networking platform. Now, it is a relevant online news source. Users can choose to add images, videos, gifs and hyperlinks. Twitter can also help you increase your visibility for your business, or buy directly from the tweets.

Nearly 460,000 new twitter accounts are added every day. Around 460,000 Twitter accounts are created each day. Each Twitter user has average 208 followers.

#10. Reddit

Created by Alexis Ohanian and Steve Huffman in 2005.

Reddit is an online social networking platform that allows users to publish links, make content, and talk about topics of their interest with other like-minded individuals. It was purchased by the mass media firm Conde Nast in October 2006. This social media platform enables users to post content and then vote on the content.

It is estimated that Reddit gets over 14 billion views per month. With over 138,000 active communities There are over 25 million votes on Reddit daily.

#11. LinkedIn

In 2002, the company was founded and launched with the help of Reid Hoffman, Konstantin Guericke, Jean-Luc Valliant, Allen Blue, and Eric Ly

LinkedIn is a social network platform designed specifically for those in the industry. It is mostly used to connect professionals, such as employers posting jobs and job applicants posting resumes. LinkedIn because of its professional character of the site has increased its user base over the many years.

LinkedIn has over 560 million registered users. Over 5.3 million brand new profiles are made on LinkedIn each month. The average visit duration on LinkedIn is around 10 minutes.

#12. Snapchat

It was created by Bobby Murphy, Evan Spiegel, Reggie Brown in 2011

The social media app Snapchat is focused on sharing photos as well as short videos between friends. It also lets users investigate news and also view live news stories that are happening across the globe. Snapchat has seen its share of changes throughout the years. While the initial message was focused on one-to-one communication the app now allows users to create Snapchat Stories. They can post a Snapchat Story that will appear on their profile for up to 24 hours. Snapchat also introduced Snapchat filters or lenses, which can add special effects to the content of an image or video.

Snapchat has over 109 million active users daily. Around 3 billion snaps are created every day on the platform.

#13. Skype

Created in 2003 by Niklas Zennstrom and Janus Friis in 2003

Skype is part of Microsoft. It is among the most widely used communication-based networking platforms. It lets you communicate with other users around the world by making voice calls, video texts and calls without cost. You can even make conference calls with Skype.

The statistics show that each day, about three billion hours are spent using Skype. So far, more than 2 trillion hours have been spent in Skype video chats. There are over 100 millions Skype Android installations.

#14. Pinterest

The company was founded by Paul Sciarra Ben Silbermann along with Evan Sharp in 2010

Pinterest is a free social networking platform. It allows registered users to create and share collections of multimedia and store them on an online bulletin board often devoted to a specific area, like cooking craft, music, or cooking. It is actually a photo sharing and visual bookmarking social media site. The Pinterest user is inspired to try new things by being on Pinterest, so having an account on Pinterest could help establish your brand name on the minds of consumers.

The total number of Pinterest pins is in fact more than 175 billion. In a single morning, Pinterest is visited by 2 million users who save their shopping pins on their boards.

#15. Line

The idea was developed in 2000 by Naver Corporation in 2000

Line is a freeware app based in Japan. app, is globally available messaging social network that lets users to share images, videos, text messages and even audio messages or files. Any brands can create an official account on Line to publish announcements and news, which will be displayed on the timelines of their followers.

LINE ranks among the highest-grossing mobile gaming app publishers. Line has generated 22 million dollars in gaming revenue. Line ranked among most popular mobile messengers that are based in Asia in 2019.

Conclusion

Social media platforms will be around for the long haul. They play an essential function in marketing for companies. There are different kinds for social media sites and each has clear areas of focus and niches to cater to.

The platform you choose to focus on must align with your audience. If you're selling premium luxury goods, Snapchat or Reddit may not be the best platforms for you to work on.

In fact, you may want to carve out your own niche, by making your own social media application, which is tailor made for your intended customers' preferences.

Do you like the list we put together for you? Is there a social network you don't think isn't on the list, or did we miss missing one? Let us know in the comments section, I'd appreciate hearing from you!

Are you looking for the most up-to-date statistics on social media? We've got you covered.

If you're looking to enhance your social media marketing plan Statistics are the ideal starting place.

Since your marketing efforts should be supported by reliable research, don't you think? Statistics can also help you evaluate your performance in your field and also help you discover new opportunities via Inflact.

As the current pandemic continues to force more people to the internet, social is still a vital part of our lives as well as companies too. The nature of engagement on social media is changing as platforms and apps change.

Utilizing our most up-to-date demographics, marketers can make use of the statistics on social media below to help them plan their social media presence for 2022 and beyond.

Use of social media data

It's not a secret that we're all hooked on the social networks (guilty as accused). Here's a brief overview of the way that usage is changing and which social networks are winning and how glued consumers are to social media.

In January 2022, there were 3.96 billion total social media users on all platforms.

The average user is able to switch between seven social networks each month.

It is estimated that that adults utilize social media across all platforms is higher than it has ever been -up to 95 minutes per day.

TikTok is the fastest-growing social media platform with an astounding 105ser growth in the US in the last two years.

In 2022, the number of Facebook users and their activity is decreasing to 33 minutes per day, on an average (versus 39 minutes per day during 2017).

Facebook statistics

From privacy issues that continue to linger on to the controversies surrounding the "Meta" redesign, Facebook has arguably seen worse days.

However, the platform is still a major advertising platform and has an enormous user base. The decision of whether or not companies should be focusing on Facebook is a difficult question which is largely dependent on your personal Facebook metrics. The following statistics on social media will help you understand the situation.

Despite all the gloom and doom, Facebook remains the most-used platform for marketers around the world (93 percent). Instagram is second (78 percent).

Facebook is the main reason for a 25f the total digital advertising spending (25 percent) against Google (28.9 percent), Amazon (10.3and other companies (35.6 percent) in 2020 all by itself.

Facebook Messenger is on track to attract an impressive 3 billion users in the next 2022 year.

There are around 10 million active users on Facebook at present.

One in three adults regularly consume news on Facebook which indicates the widespread use of relevant (and frequently controversial) content posted on the site.

Statistics on Instagram

The criticism that Facebook has faced in recent times has paradoxically, served the advantage of Instagram. Instagram has quietly crossed the 2 billion mark in 2022, and companies are still trying to gain more Instagram followers.

But, it's not free of obstacles. It was once the most popular social network for celebrities, Instagram is facing challenges from rivals like TikTok as well as its younger audience is reportedly shrinking.

However, the relatively high engagement rates, new eCommerce features, and huge advertising budgets indicate that the future remains positive for Instagram.

Instagram is the most popular social streaming service with regard to engagement (hint 81ngagement, compared to Facebook's 8 percent).

The engagement rates of Instagram are about six times more than the ones that are on Facebook (0.83 percent to 0.13 percent).

Instagram Stories (83 percent) as well as grid-based posts (93 percent) are the two most popular kinds of content for influencers.

The use of "#ad" tag in Instagram fell by 17n the last year for influencers. This suggests at a change in the use of platforms and strategies within the influencer market.

44f Instagram users shop for items on Instagram every week (and 28 percent of these shopping activities are planned ahead of time).

The 41 most significant social media marketing stats for 2022.

Are you looking for the most up-to-date social media stats? We've got you covered.

If you're looking to improve your social media marketing plan Statistics are the ideal starting place.

Since your marketing efforts should be supported by reliable research, don't you think? Statistics can also aid you in evaluating your own performance against other companies in your field and may even help you discover new opportunities.

As the current pandemic continues to force more people to the internet social media is still an integral part of both our lives and companies too. The nature of engagement on social media is changing as platforms and apps change.

Utilizing our most up-to-date demographics, marketers can make use of the statistics on social media below to help them plan their social media presence for 2022 and beyond.

Social media use figures

It's not a secret that we're addicted to social media (guilty as accused). Here's a brief overview of the way that usage is changing and which social networks are winning and how glued consumers are to social media.

In January 2022, there were 3.96 billion total social media users on all platforms.

The average user is able to switch between seven social networks each month.

It is estimated that that adults utilize social media across all platforms is higher than it has ever been -up to 95 minutes per day.

TikTok is the fastest-growing social media platform with an astounding 105ser growth in the US in the last two years.

In 2022, the number of Facebook users and their activity is decreasing to 33 minutes per day, on an average (versus 39 minutes per day during 2017).

Facebook statistics

From privacy issues that continue to linger on to the controversies surrounding the "Meta" redesign, Facebook has arguably seen worse days.

However, the platform is still a major advertising platform and has an enormous user base. The decision of whether or not companies should be focusing on Facebook is a difficult question which is largely dependent on your personal Facebook metrics. The following statistics on social media will help you understand the situation.

Despite all the gloom and doom, Facebook remains the most-used platform for marketers around the world (93 percent). Instagram is second (78 percent).

Facebook is the main reason for a 25f the total digital advertising spending (25 percent) against Google (28.9 percent), Amazon (10.3and other companies (35.6 percent) in 2020 all by itself.

Facebook Messenger is on track to attract an impressive 3 billion users in 2022.

There are around 10 million active users on Facebook at present.

One in three adults frequently consume news on Facebook which indicates the popularity of relevant (and frequently controversial) content posted on the site.

Instagram statistics

The criticism that Facebook has faced in recent times has paradoxically, served the advantage of Instagram. Instagram has quietly crossed the 2 billion mark in 2022, and companies are still trying to gain more Instagram followers.

But, it's not free of obstacles. It was once the most popular social network for celebrities, Instagram is facing challenges from rivals like TikTok and its younger audience is reportedly shrinking.

However, the relatively high engagement rates, new eCommerce features, and huge advertising budgets indicate that the future remains positive for Instagram.

Instagram is the most popular social streaming service with regard to engagement (hint 81ngagement, compared to Facebook's 8 percent).

The engagement rates of Instagram are about six times more than the ones that are on Facebook (0.83 percent to 0.13 percent).

Instagram Stories (83 percent) as well as grid-based posts (93 percent) are the two most popular kinds of content for influencers.

The use of "#ad" tag in Instagram fell by 17n the last year for influencers. This suggests at a change in the use of platforms and strategies within the influencer market.

44f Instagram users shop for items on Instagram every week (and 28 percent of these shopping activities are planned ahead of time).

As the person who is who is in charge of social media, it's an extremely busy life. In addition to implementing strategies that work and overseeing multiple social media accounts you need to stay on top of finding new opportunities to increase your marketing and be able to evaluate your results and all while under the pressure of time. If this weren't difficult enough your social media teams are expanding. This means you require the right management skills to construct efficient workflows that produce outcomes. We understand that things can become too much. That's why we created this step-by step guide on how to handle social media better by analyzing personas and content creation to listening.

What is social media management?

Manage social media through the process of analyzing the social media audience and creating a strategy specifically tailored to them, generating and disseminating content for social media accounts, monitoring online conversations, collaborating with influencers, providing community service and monitoring, evaluating, and monitoring the social media performance and ROI.

All these tasks, which were once ignored by businesses were now thrust into the spotlight of companies marketing strategies.

Why? Because social media offers great earning opportunities - under the condition you manage your social media accounts efficiently and in a well-organized method.

Why is an effective social media management process essential?

The business potential of social networks is vast. Brands can utilize social media platforms to successfully accomplish their goals throughout the entire marketing funnel, from raising brand awareness to increasing store visits.

But to be able to succeed, they must have efficient Social media groups. The greater the goals you wish to accomplish through social media marketing as a whole, the more dedicated people to this medium you're likely to require. This can result in the creation of complex social media teams.

If you're a huge company, you may have multiple teams in different offices and regions of the globe, using different strategies to achieve different goals.

How do you make sure all of these individuals work hand-in-hand to deliver maximum return on social media?

The answer isto create an efficient social media management process.

Management of social media How do I get started?

If you're not sure where you can begin to optimize your social media management Do not worry. There are many marketers who aren't sure about. To get started in the right direction you must do three important things:

Conduct a social media audit

Select the appropriate social media platform

Analyze your target audience

We have identified these three tasks specifically?

Because they will provide you with fundamental information that will guide your social media marketing efforts towards the correct direction. In the end, you will be able to focus your efforts to strategies that work and reduce strategies that aren't.

Let's have a closer look at each one of these tasks:

Conducting an audit of social media

A social media audit can be a great way to improve how you manage social media:

It will give you an accurate picture of the effectiveness of your strategy

It will let you identify where you're wasting your time and money

It will also reveal which social channels are bringing the highest outcomes

It will demonstrate the impact that social media has on web outcomes

So, how do you carry out the health check of your social media?

Step 1: List all of your company's social profiles that include profiles from various areas and belonging to sub-brands.

Step 2: Utilize social media analytics for a review of your performance metrics that are important to you including the growth of followers, engagement (including the average engagement rate for particular months) as well as the frequency of publishing, the most popular content formats Top-performing posts, traffic sources, community sentiment, question response rate and average response time audience interests, demographics, and behaviors.

Step 3: Put all of the data into an elegant social media audit template.

Step 4: Analyze the data and identify areas that could use improvement. For instance, if you observe a decline in your engagement volume It could be the result of low quality content quality or inaccurate targeting or wrong publishing frequency.

It's precisely the type of data you require to point out any weaknesses in your strategy. From there, you can take the first steps towards fixing them and making your social media administration activities more efficient.

Pick the most appropriate social media platform

Another crucial aspect of managing social media more effectively is picking the right platform.

When you conduct a social review, you might transpire that certain platforms don't work for your brand. In this case you need to take the time to understand the work required to get the results you desire.

The whole thing is contingent on the location of your audience. If, during your investigation, you discover that your clients are mostly on Twitter for instance however, your presence on Twitter isn't the most impressive, then you should obviously look to improve.

If the results you get aren't impressive and your customers are located elsewhere, you may think about shifting your efforts to a new channel. But before you do, ask yourself the following questions:

What are my business objectives (improving brand recognition and lead generation, website traffic, conversions and so on.)? Will I be able to meet my business objectives on the platform? What amount will I need to spend in order to reach my objectives?

Can I be efficient enough to earn positive ROI on the platform? Do I have enough to justify the expense of advertising on the platform?

What are the demographics of the people who use the platform and are they matching the demographics of the audience I'd like be able to

Are my intended audience members active and through the website? Do I have the ability to get them to join my list?

How well-known among marketers is the platform? How much content will I need to make to be noticed?

Do I have direct competition on the platform? What is their performance? Can I beat them?

If you're struggling to choose the best platform for your business Here's a quick guide from Socialbakers (now an affiliate of Emplifi):

Analyze your target audience

The analysis of your social media communities is vital when it comes to managing social media effectively. There are numerous advantages from analyzing your followers, for example, building stronger relationships with your customers as well as creating more relevant content, and boosting social media conversions.

On the other hand in the event that you don't conduct market research prior to your purchase, you're at risk of going down the wrong track and losing both resources and money.

How can you construct an accurate picture of your social media audience?

Start by segmenting your audience into personas according to their shared characteristics - you can do that with this template for creating customer personas for free.

Or, if you want to ease your burden then let AI do the job for you. It's likely that your customer personas will vary. For example, you can create a community of teens interested in sports and a group of 30-year-olds following Digiday's Facebook page and interact with their posts.

Having this information will allow you to make the most of your time and resources by focusing on the best ways to interact with your group. Are you struggling to understand your ideal people via social networking? Look into this audience insight study from Socialbakers (now an integral segment of Emplifi).